For this assignment we were given a brief description of a business, such as "walk-up smoothie bar" or "online cosmetics consulting firm". There were 6 options to choose from and I ran with "Local Online Prepared Meal Service with Delivery and Subscription Options". I chose this prompt because I love to cook and I was already having ideas of ways to convey speed and culinary-ality (not a word) in the name, logo, and visuals.
With inspiration from the prompt, I had to creative a brand, imagine an extensive identity for it, and create materials for proof of concept. Below is everything done for the assignment chronologically, from ideation to final results.
![](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/a1e6e234-a377-4513-a579-d47857443cc8_rw_1920.jpg?h=2c07169144c901c28feefb5488461477)
Initial Brainstorming For The Name
![](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/f091a033-e31a-4af7-88e0-cd73d647098c_rw_1920.jpg?h=1d04a172a4b58499e7fd790f9f962be3)
"ChopChop" Chosen, Logo Ideation - Pencil
![](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/7f114ef0-f2d8-4a30-96dd-7380d86b1b8f_rw_1200.png?h=6cdb5e4d2c5d44be7cc6e0eb8679cdf1)
Logo Ideation 1 of 2 - Digital
![](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/29671afd-c11c-4d24-826e-21eaa1c2cfd9_rw_1200.png?h=7d4c8e8a9f67ec66dd3020255ba3b251)
Logo Ideation 2 of 2 - Digital
![](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/d1ae7a73-7de4-40c0-9e6b-a8f05a1e78df_rw_1920.png?h=988b5b5bd7e6ba6b7cac37248a0bfe48)
Final Basic Type Logo
![](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/58792b89-096e-4c2e-82c1-d34f06a3125a_rw_1200.png?h=fe0ac6905b8e7e3dd6a8db220cf1d5c7)
Business Card Ideation
![](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/4d20b4e0-6bff-40ed-9f06-a972396d31cb_rw_1200.png?h=1212db00a012c6ac45e97d3c45d245ad)
Business Card Mockup Draft
Below are the final mockups for ChopChop. Please allow the page a couple moments to load everything, as there are many files attached.
![Final Business Card #1](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/33831ab9-b126-47f0-b741-624badb1c975_rw_1920.jpg?h=eb0397abd8c02162f061ded2c2325b2d)
Final Business Card #1
![Final Business Card #2](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/a6dd0082-9a80-4158-9532-611d4a3ce8e1_rw_3840.jpg?h=1dac398a6d00f4614db7ccd19cd9e97e)
Final Business Card #2
![Delivery Box](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/f8d6e80b-b071-425f-8606-c5c022e64cc6_rw_1920.jpg?h=cdafaacf12c2649b5cd7ad79605c1625)
Delivery Box
![Truck Front](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/facefc4d-a2f2-4402-a46f-d85cad1e72f0_rw_3840.jpg?h=d7fe99b355e7086157a87a69ac5643bf)
Truck Front
![Truck Side](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/0d15053f-1fb1-44b9-a5a2-077bf0d992e3_rw_3840.jpg?h=0d283a8d564853205a2ad462b0eb522b)
Truck Side
![Truck Rear](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/22cb6165-f127-4edf-8cf2-660614a3bd75_rw_3840.jpg?h=10fc53600f9b61656f62ac40b16dc1dc)
Truck Rear
![Butcher's Block](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/a7930060-195e-45d7-a75a-d582e014bab1_rw_3840.jpg?h=1b02cbe742c8d2cbfe67f0d97557b046)
Butcher's Block
![T Shirt](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/574ab02b-d092-40c0-8394-8a9e86e109d1_rw_1920.jpg?h=126b3728a3dc9c7d3040ed575294d06e)
T Shirt
![Stickers](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/36b936bf-de9d-42f9-aab3-e002c68e72b7_rw_3840.jpg?h=e87fc904c2721821cf368c741305a559)
Stickers
![Hat](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/ff4a464d-ff8b-48e2-8067-a82741f7cd09_rw_1200.png?h=1dc7789b54d213b7dbbcfb374ada9c49)
Hat
![Mug](https://cdn.myportfolio.com/e8c465be-d798-4fc7-98db-7e27f3d66f8e/73be95b6-491a-4a4b-ac44-3994830bb60e_rw_1920.png?h=78588b9cfaeeece9418f21a4fbc80bec)
Mug
This project was a lot of work but boy did I learn a lot from it. It was my first time doing anything like this and I really got a feel for how much iteration and attention to detail is required for building a brand from scratch. I got even more familiar with Adobe Illustrator, made my first ever product mockups, and discovered how essential iteration is to great design.