For this assignment we were given a brief description of a business, such as "walk-up smoothie bar" or "online cosmetics consulting firm". There were 6 options to choose from and I ran with "Local Online Prepared Meal Service with Delivery and Subscription Options". I chose this prompt because I love to cook and I was already having ideas of ways to convey speed and culinary-ality (not a word) in the name, logo, and visuals.
With inspiration from the prompt, I set out to imagine a brand for this business completely from scratch. Below is everything done for the assignment chronologically, from nucleic ideation to final results.
Initial Brainstorming For The Name
"ChopChop" Chosen, Logo Ideation - Pencil
Logo Ideation 1 of 2 - Digital
Logo Ideation 2 of 2 - Digital
Final Basic Type Logo
Business Card Ideation
Business Card Mockup Draft
Below are the final mockups for ChopChop. Please allow the page a couple moments to load everything, as there are many files attached.
Final Business Card #1
Final Business Card #2
Delivery Box
Truck Front
Truck Side
Truck Rear
Butcher's Block
T Shirt
Stickers
Hat
Mug
This brand design was a lot of work but boy did I learn a lot from it. Through this project I became even more familiar with Adobe Illustrator, made my first ever product mockups, and discovered how essential iteration is to great design.