For this assignment we were given a brief description of a business, such as "walk-up smoothie bar" or "online cosmetics consulting firm". There were 6 options to choose from and I ran with "Local Online Prepared Meal Service with Delivery and Subscription Options". I chose this prompt because I love to cook and I was already having ideas of ways to convey speed and culinary-ality (not a word) in the name, logo, and visuals.
With inspiration from the prompt, I had to creative a brand, imagine an extensive identity for it, and create materials for proof of concept. Below is everything done for the assignment chronologically, from ideation to final results.
Initial Brainstorming For The Name
"ChopChop" Chosen, Logo Ideation - Pencil
Logo Ideation 1 of 2 - Digital
Logo Ideation 2 of 2 - Digital
Final Basic Type Logo
Business Card Ideation
Business Card Mockup Draft
Below are the final mockups for ChopChop. Please allow the page a couple moments to load everything, as there are many files attached.
Final Business Card #1
Final Business Card #2
Delivery Box
Truck Front
Truck Side
Truck Rear
Butcher's Block
T Shirt
Stickers
Hat
Mug
This project was a lot of work but boy did I learn a lot from it. It was my first time doing anything like this and I really got a feel for how much iteration and attention to detail is required for building a brand from scratch. I got even more familiar with Adobe Illustrator, made my first ever product mockups, and discovered how essential iteration is to great design.