During my internship with Mavericks Marketing, I was tasked with design a new, completely overhauled version of an existing downloadable guide for camper van packing. My goal for this task was to preserve most of the original copy while elevating the accompanying layout, design, and visuals. I used the brand's signature colors, landmark illustrations, and camping supplies icons to breathe new life into the guide.
Below is the original guide contracted by Wayfarer Vans from a designer unaffiliated with Mavericks Marketing.
The original lacks color and a cover page, both of which I assume stem from a focus on making the document as printer-friendly as possible. However, since the user can always choose to print in B/W and most folks browse the guide digitally anyway, we elected to flesh it out as much as possible.
Below is my version of the guide, which maintains and perfects the original layout while adding more color, organizational block elements, a cover page, interactive links, and other minor improvements.
Note: All Wayfarer logos, fonts, graphics, icons, and copy were provided to me for this design and are not my own intellectual property.