This assignment challenged us to ideate creative and attention-grabbing experiences to tell the world that Spotify has audiobooks. The experience had to be able to be implemented temporarily in a public area and have the potential for interactivity. Below is the initial brainstorming and sketching it inspired.
Poetic Moments
Book Search
Bedtime Stories
The concept I chose to flesh out more was Bedtime Stories. I felt that the image of a big cozy bed on the sidewalk of a bustling city would be worthy of a double take. The mean streets of New York are not topping any lists for 'Most Restful Locations', but I think this works to the benefit of the experience: thanks to Spotify and their vast library of audiobooks, passersby can now find solace in a place they previously could not. Below is my final concept board, intended to show proof of concept and accentuate the key elements of the experience.
