Savio is a non-profit business in Denver, CO that provides services such as family therapy, child placement, and foster care. They came to me in need of a logo for their new Bluestem Program, which is an initiative aimed at ushering victims of alcohol and substance abuse back into a healthy and stable lifestyle.
Having studied the program's goals, values, and tone, I got to work on some (digitized) sketches as pictured below.
House + Grass Logo
House + Outlines Grass Logos
Type Logos
Holding-Hands Cutout Logo
Grass Logo
Grass Crown Logo (1/2)
Grass Logo (2/2)
Door Logo
From these seven variations, the team at Savio chose 'Grass Logo", "Type Logo", and "Door Logo" (as I aptly nicknamed them) for further exploration. I took these logos, fine-tuned them even more, and made several iterations to demonstrate versatility.
Grass House Updates
Grass House + Text Iterations
Type Updates
Type Variations + Text
Door Update
Door + Text Variations
The team at Savio chose the Type Logo as the final variation to be perfected and used for the Bluestem Program. Below is the final logo and favicon, for which I also designed several unique color iterations to optimize application across different media.
Final Logo
Favicon
The tree is the key element of the main Savio logo and they asked me to include it in the final logo for brand recognition and congruency.
Between the green color scheme, grassy imagery, and the word "stem", I would say the most prominent challenge for this project was avoiding any imagery that would make people think "marijuana dispensary". I feel that the final logo is successful in avoiding that, with the inclusion of the tree and the word "program" helping to pull it away from that association.